> ## Documentation Index > Fetch the complete documentation index at: https://dub.co/llms.txt > Use this file to discover all available pages before exploring further. # Lead-based rewards > Learn how to reward partners for every qualified lead they generate. > [!TIP] > > Lead rewards are available on [Business plans and > above](https://dub.co/pricing). A **lead-based reward** (pay-per-lead) pays partners a fixed amount every time they generate a qualified lead for your product – a demo request, free trial signup, waitlist join, or any other conversion you track as a lead event. Pay-per-lead is a great middle ground between [click rewards](/help/article/click-rewards) and [sale rewards](/help/article/partner-rewards): partners get paid before a customer converts to a sale, but you only pay for real signups instead of raw traffic. ## How lead rewards work Lead rewards are triggered by **lead events** on Dub. A lead event is created whenever: * You track a lead via the [`/track/lead`](/docs/api-reference/track/lead) endpoint or one of our [SDKs](/docs/sdks/overview) * A partner [submits a lead](/help/article/submitted-leads) for your review * A customer starts a [free trial via your Stripe integration](/docs/integrations/stripe#tracking-free-trials) * A lead is recorded by your [HubSpot integration](/docs/integrations/hubspot) Lead rewards are always a **flat fee** since there is no sale value to calculate a percentage from. ## Creating a lead reward In your [group rewards](https://app.dub.co/program/groups/default/rewards) tab, click **Create** next to the **Lead reward** type. ![Group rewards](https://mintcdn.com/dub/X4WOJ2-QM5IGKP1O/images/dub-partners/create-reward-lead.png?fit=max\&auto=format\&n=X4WOJ2-QM5IGKP1O\&q=85\&s=6ff1dbf8d9eb53fb31024bbcdb77f2b8) When the reward builder is open, set your amount per lead, and optionally set your [lead reward conditions](#lead-reward-conditions). ![Lead rewards](https://mintcdn.com/dub/X4WOJ2-QM5IGKP1O/images/dub-partners/create-reward-lead-default.png?fit=max\&auto=format\&n=X4WOJ2-QM5IGKP1O\&q=85\&s=c15ad80da1a929c679435576044ef21a) Once you've configured the reward, you'll see a [reward preview](/help/article/partner-rewards#reward-preview) and [quality score](/help/article/partner-rewards#reward-quality), and be asked to [confirm](/help/article/partner-rewards#confirm-reward-creation) before it goes live. Dub generates the reward description partners see automatically, but you can customize how it's shown to partners by using the [customize the reward description](/help/article/partner-rewards#custom-reward-descriptions) by clicking the pencil button next to the reward. You can also describe the reward in plain English using the [AI reward builder](/help/article/partner-rewards#using-the-ai-reward-builder), for example: * "\$50 per lead" * "\$75 per lead for US and Canada, else \$25" ## Lead reward conditions > [!TIP] > > Customizing reward conditions is only available on the [Advanced plan and > above](https://dub.co/pricing). Conditions let you pay a different amount when a lead meets certain criteria. Click **Add condition** in the reward builder, and set the reward amount for each condition block. ![Creating a lead reward with a condition](https://mintcdn.com/dub/YZMDDkh5hoQ95qsL/images/dub-partners/create-submitted-lead-reward.png?fit=max\&auto=format\&n=YZMDDkh5hoQ95qsL\&q=85\&s=f5dfa9e860ba3067699929dfb39a4380) ### Customer attributes | Attribute | Description | | - | - | | **Country** | The customer's country, based on the location of the click that led to the signup. | | **Source** | How the lead was created: | ### Partner attributes | Attribute | Description | | - | - | | **Country** | The country on the partner's profile. | | **Total clicks** | Total clicks the partner has driven. | | **Total leads** | Total leads the partner has generated. | | **Total conversions** | Total sale conversions the partner has generated. | | **Total revenue** | Total sale amount the partner has driven (in USD). | | **Total commissions** | Total commissions the partner has earned in your program (in USD). | ### Lead metadata attributes The `Lead` entity has a single attribute, **Metadata**, which matches against any custom field you attach to the lead event via the `metadata` prop on [`/track/lead`](/docs/api-reference/track/lead). This lets you reward based on data Dub doesn't track natively, such as company size, plan tier, or lead score. | Field type | Operators | | - | - | | **Text** | `is`, `is not`, `starts with`, `ends with`, `contains`, `does not contain` | | **Number** | `is greater than`, `is greater than or equal to`, `is less than`, `is less than or equal to` | ![Lead reward metadata condition](https://mintcdn.com/dub/qQjdPT1OUxFBHJlR/images/dub-partners/reward-builder-metadata-lead.png?fit=max\&auto=format\&n=qQjdPT1OUxFBHJlR\&q=85\&s=64f9b02eed86d93f8108bce87b09b55a) Learn more about [metadata conditions](/help/article/partner-rewards#metadata-conditions). ## Lead reward examples ### Free trial signups only If you track both generic signups and Stripe free trials as leads, you can pay only for the trials: | Condition | Reward | | - | - | | If `Customer` `Source` `is` `Stripe free trial` | Then pay `$30` per lead | | All other leads | Pay `$0` per lead | ![Free trial lead condition example](https://mintcdn.com/dub/Ge8VVgpapZ-fttZA/images/stripe/lead-reward-free-trials.png?fit=max\&auto=format\&n=Ge8VVgpapZ-fttZA\&q=85\&s=e7333b4d6cc0983f43b206909f004244) ### Geo-specific Pay more for leads from the markets you care most about: | Condition | Reward | | - | - | | If `Customer` `Country` `is one of` `United States, Canada` | Then pay `$50` per lead | | If `Customer` `Country` `is one of` `Germany, France, UK` | Then pay `$35` per lead | | All other leads | Pay `$10` per lead | ### Partner performance tiers Raise a partner's per-lead payout as their success grows: | Condition | Reward | | - | - | | If `Partner` `Total leads` `is greater than or equal to` `100` | Then pay `$40` per lead | | If `Partner` `Total leads` `is greater than or equal to` `25` and `is less than` `100` | Then pay `$30` per lead | | All other leads | Pay `$20` per lead | > [!TIP] > > Want to move partners to a different partner group based on their performance > instead? [Learn more about group move > rules](/help/article/partner-groups#group-move-rules). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.