> ## Documentation Index
> Fetch the complete documentation index at: https://dub.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Filtering and visualizing your analytics by UTM parameters

> Learn how to create powerful campaign-specific reports for your links by filtering your analytics by their respective UTM tags.

On Dub, you can filter your analytics by [UTM parameters](/help/article/utm-builder). This allows you to create powerful campaign-specific reports for your links.

For example, you're leveraging our [UTM templates feature](/help/article/how-to-create-utm-templates) to create standardized UTM parameters for your team to use in their marketing campaigns, you'd want a way to see how each of these UTMs are performing in your Analytics tab.

With our **UTM Parameters** tab, you can easily see how each of your UTM parameters are performing in real time.

![](https://assets.dub.co/cms/utm-analytics.jpg)

You can also filter your analytics by a specific UTM parameter that you'd like to create a custom report for:

**1. Open Analytics filter dropdown**

In the [Analytics tab](https://app.dub.co/analytics) of your Dub workspace, click on the **Filter** button to open the filter dropdown:

![Analytics filter dropdown](https://mintcdn.com/dub/t-k2g9r-vjUo6hbL/images/dub-links/filter-utmsource-dropdown.png?fit=max\&auto=format\&n=t-k2g9r-vjUo6hbL\&q=85\&s=1afd207c5306022d0e3111a8564ef092)

> [!TIP]
>
> You can also use the `F` keyboard shortcut to quickly open the filter dropdown.

**2. Select the 'UTM Source' filter option**

Select the **UTM Source** option in the dropdown to open the tags filter:

![Analytics UTM source dropdown](https://mintcdn.com/dub/t-k2g9r-vjUo6hbL/images/dub-links/filter-utmsource.png?fit=max\&auto=format\&n=t-k2g9r-vjUo6hbL\&q=85\&s=ea36fb1573421fe77ecb5f2e52c69cdf)

If you're looking to filter by other UTM parameters, you can select them accordingly in the main filter dropdown.

**3. Click on the UTM source you want to filter by**

Finally, click on the UTM source you want to filter by:

![Filtered analytics by UTM source](https://mintcdn.com/dub/t-k2g9r-vjUo6hbL/images/dub-links/filter-utmsource-analytics.png?fit=max\&auto=format\&n=t-k2g9r-vjUo6hbL\&q=85\&s=60669b3067712533b2371fdb9a74bcb0)


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