> ## Documentation Index
> Fetch the complete documentation index at: https://dub.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Auth0

> Learn how to track lead conversion events with Auth0 and Dub

> [!TIP]
>
> This feature is only available on [Business plans and
> above](https://dub.co/pricing).

When it comes to [conversion tracking](/docs/concepts/attribution), a `lead` event happens when a user performs an action that indicates interest in your product or service. This could be anything from:

* Signing up for an account
* Booking a demo meeting
* Joining a mailing list

![A diagram showing how lead events are tracked in the conversion funnel](https://assets.dub.co/help/conversion-lead-event.png)

In this guide, we will be focusing on tracking new user sign-ups for a SaaS application that uses Auth0 for user authentication.

## Prerequisites

First, you'll need to enable conversion tracking for your Dub links to be able to start tracking conversions:

> [!TIP]
>
> If you're using [Dub Partners](https://dub.co/partners), you can skip this
> step since partner links will have conversion tracking enabled by default.

> **Option 1: On a workspace-level**
>
> To enable conversion tracking for all future links in a workspace, you can do the following:
> To enable conversion tracking for all future links in a workspace, you can do the following:
>
> 1. Navigate to your [workspace's Tracking settings page](https://app.dub.co/settings/tracking).
> 2. Toggle the **Workspace-level Conversion Tracking** switch to enable conversion tracking for the workspace.
>
> ![Enabling conversion tracking for a workspace](https://mintcdn.com/dub/JTHh2SZNiQ9ZNd5J/images/conversions/enable-conversion-tracking-workspace.png?fit=max\&auto=format\&n=JTHh2SZNiQ9ZNd5J\&q=85\&s=5c6d1068052e70f2bce9be3ed8af4b0d)
>
> This option will enable conversion tracking in the [Dub Link Builder](/help/article/dub-link-builder) for all future links.

> **Option 2: On a link-level**
>
> If you don't want to enable conversion tracking for all your links in a workspace, you can also opt to enable it on a link-level.
>
> To enable conversion tracking for a specific link, open the [Dub Link Builder](/help/article/dub-link-builder) for a link and toggle the **Conversion Tracking** switch.
>
> ![Enabling conversion tracking for a link](https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/enable-conversion-tracking.png?fit=max\&auto=format\&n=F9cdc9nB_SI4yl65\&q=85\&s=4153d4a981e2a13324464ca3d30625cd)
>
> > [!TIP]
> >
> > You can also use the `C` keyboard shortcut when inside the link builder to
> > quickly enable conversion tracking for a given link.

> **Option 3: Via the API**
>
> Alternatively, you can also enable conversion tracking programmatically via the [Dub API](/docs/api-reference/introduction). All you need to do is pass `trackConversion: true` when creating or updating a link:
>
> ```javascript Node.js theme={null}
> const link = await dub.links.create({
>   url: "https://dub.co",
>   trackConversion: true,
> });
> ```
>
> ```python Python theme={null}
> link = d.links.create(url="https://dub.co", track_conversion=True)
> ```
>
> ```go Go theme={null}
> link, err := d.Links.Create(ctx, &dub.CreateLinkRequest{
>     URL: "https://dub.co",
>     TrackConversion: true,
> })
> ```
>
> ```ruby Ruby theme={null}
> s.links.create_many(
>   ::OpenApiSDK::Operations::CreateLinkRequest.new(
>     url: "https://dub.co",
>     track_conversion: true,
>   )
> )
> ```

Then, you'd want to install the Dub Analytics script to your website to track conversion events.

You can install the Dub Analytics script in several different ways:

> **[React](/docs/sdks/client-side/installation-guides/react)**

> **[Manual installation](/docs/sdks/client-side/installation-guides/manual)**

> **[Framer](/docs/sdks/client-side/installation-guides/framer)**

> **[Shopify](/docs/sdks/client-side/installation-guides/shopify)**

> **[WordPress](/docs/sdks/client-side/installation-guides/wordpress)**

> **[Webflow](/docs/sdks/client-side/installation-guides/webflow)**

> **[Google Tag Manager](/docs/sdks/client-side/installation-guides/google-tag-manager)**

> [!TIP]
>
> You can **verify the installation** with the following tests:
>
> 1. Open the browser console and type in `_dubAnalytics` – if the script is installed correctly, you should see the `_dubAnalytics` object in the console.
> 2. Add the `?dub_id=test` query parameter to your website URL and make sure that the `dub_id` cookie is being set in your browser.
>
> If both of these checks pass, the script is installed correctly. Otherwise, please make sure:
>
> * The analytics script was added to the `<head>` section of the page
> * If you're using a content delivery network (CDN), make sure to purge any cached content

## Configure Auth0

Next, configure Auth0 to track lead conversion events.

Here's how it works in a nutshell:

1. In the sign in `afterCallback` function, check if the user is a new sign up.
2. If the user is a new sign up, check if the `dub_id` cookie is present.
3. If the `dub_id` cookie is present, send a lead event to Dub using `dub.track.lead`
4. Delete the `dub_id` cookie.

```typescript app/api/auth/[auth0]/route.js theme={null}
import { handleAuth, handleCallback, type Session } from "@auth0/nextjs-auth0";
import { cookies } from "next/headers";
import { dub } from "@/lib/dub";

const afterCallback = async (req: Request, session: Session) => {
  const userExists = await getUser(session.user.email);

  if (!userExists) {
    createUser(session.user);
    // check if dub_id cookie is present
    const clickId = cookies().get("dub_id")?.value;
    if (clickId) {
      // send lead event to Dub
      await dub.track.lead({
        clickId,
        eventName: "Sign Up",
        customerExternalId: session.user.id,
        customerName: session.user.name,
        customerEmail: session.user.email,
        customerAvatar: session.user.image,
      });
      // delete the dub_id cookie
      cookies().set("dub_id", "", {
        expires: new Date(0),
      });
    }
    return session;
  }
};

export default handleAuth({
  callback: handleCallback({ afterCallback }),
});
```

Here are the properties you can include when sending a lead event:

| Property | Required | Description |
| :- | :- | :- |
| `clickId` | **Yes** | The unique ID of the click that the lead conversion event is attributed to. You can read this value from `dub_id` cookie. If an empty string is provided (i.e. if you're using [tracking a deferred lead event](/docs/conversions/leads/deferred)), Dub will try to find an existing customer with the provided `customerExternalId` and use the `clickId` from the customer if found. |
| `eventName` | **Yes** | The name of the lead event to track. Can also be used as a unique identifier to associate a given lead event for a customer for a subsequent sale event (via the `leadEventName` prop in `/track/sale`). |
| `customerExternalId` | **Yes** | The unique ID of the customer in your system. Will be used to identify and attribute all future events to this customer. |
| `customerName` | No | The name of the customer. If not passed, a random name will be generated (e.g. "Big Red Caribou"). |
| `customerEmail` | No | The email address of the customer. |
| `customerAvatar` | No | The avatar URL of the customer. |
| `mode` | No | The mode to use for tracking the lead event. `async` will not block the request; `wait` will block the request until the lead event is fully recorded in Dub; `deferred` will defer the lead event creation to a subsequent request. |
| `metadata` | No | Additional metadata to be stored with the lead event. Max 10,000 characters. |

## View your conversions

Once you've completed the setup, all your tracked conversions will show up in [Dub Analytics](https://dub.co/analytics). We provide 3 different views to help you understand your conversions:

* **Time-series**: A [time-series view](https://app.dub.co/dub/analytics?view=timeseries) of the number clicks, leads and sales.

![Time-series line chart](https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/timeseries-chart.png?fit=max\&auto=format\&n=F9cdc9nB_SI4yl65\&q=85\&s=7380bc6120ade538b2b65eefdc76d3ed)

* **Funnel chart**: A [funnel chart view](http://app.dub.co/analytics?view=funnel) visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).

![Funnel chart view showing the conversion & dropoff rates from clicks → leads → sales](https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/funnel-chart.png?fit=max\&auto=format\&n=F9cdc9nB_SI4yl65\&q=85\&s=6275caafcfc3be6d8b498149222f225e)

* **Real-time events stream**: A [real-time events stream](https://app.dub.co/events) of every single conversion event that occurs across all your links in your workspace.

![The Events Stream dashboard on Dub](https://mintcdn.com/dub/F9cdc9nB_SI4yl65/images/conversions/events-table.png?fit=max\&auto=format\&n=F9cdc9nB_SI4yl65\&q=85\&s=c2467f9fa2e755f06b3e7b147fa0bd81)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.